Privacy policy

Last updated: July 30th, 2025

Swit Swoo operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Swit Swoo is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Consent for Cookies and Data Use

By using our website and Services, you consent to the use of cookies and similar technologies for analytics, personalisation, and advertising purposes. This includes the use of personal data (such as browsing behaviour or unique identifiers) for:

  • Personalised advertising and content
  • Ad and content measurement
  • Audience insights
  • Product development and improvement

Your data may be shared with third parties, including Google, to deliver and measure personalised and non-personalised ads across the web.

We use Google services including Google Ads, Google Analytics, Google Tag Manager, and Google Marketing Platform tools. These services may access and process personal data collected via cookies for advertising and analytics purposes.

To learn more about how Google uses personal data when you visit our site, please review Google’s Business Data Responsibility page.

Learn more about how Google processes personal information.

https://business.safety.google/privacy/

Personal Information We Collect or Process

We may collect the following types of personal information depending on how you interact with our Services:

  • Contact Details: Name, billing/shipping address, phone number, email address
  • Financial Information: Payment method, card details, transaction information
  • Account Information: Username, password, preferences, settings
  • Transaction History: Viewed, purchased, returned, or saved items
  • Communications: Customer service requests or correspondence
  • Device Information: IP address, device ID, browser, and connection data
  • Usage Data: Interactions with the site, time spent, links clicked, etc.

Sources of Personal Information

We collect personal information:

  • Directly from you
  • Automatically via cookies, analytics, and browsing behaviour
  • From our service providers (e.g. Shopify)
  • From advertising and marketing partners such as Google and Meta

How We Use Your Personal Information

  • Provide, Tailor, and Improve the Services: To fulfil orders, manage accounts, and personalise your experience.
  • Marketing and Advertising: To send promotional messages and show personalised ads using tools like Google Ads and Google Marketing Platform. We comply with GDPR and Google’s EU User Consent Policy before using your data for these purposes.
  • Security and Fraud Prevention: To monitor suspicious activity and protect user accounts.
  • Communication and Support: To respond to your enquiries and provide customer service.
  • Legal Obligations: To comply with legal requirements or respond to government requests.

How We Disclose Personal Information

We may share your personal information:

  • With Shopify and other service providers (e.g. hosting, payments, analytics)
  • With marketing and advertising partners like Google, Meta, and Klaviyo
  • With affiliates or during a business transaction
  • With your consent or when you request it
  • When required by law

Relationship with Shopify

Our Services are hosted on Shopify, which processes your data to operate the platform and support features such as analytics and advertising. Shopify may combine your data with other merchants' data to improve services.

To learn more, visit the Shopify Privacy Policy or manage your rights via the Shopify Privacy Portal.

Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to personalise your experience and improve performance.

Third-party tools such as Google Ads and Google Analytics may use cookies to:

  • Deliver relevant ads across websites
  • Measure ad performance
  • Create anonymous audiences and segments

You can manage cookie preferences via our cookie banner. To opt out of personalised ads from Google, visit https://adssettings.google.com.

Children’s Data

Our Services are not intended for users under the age of majority. We do not knowingly collect or share personal data of users under age 16.

Security and Retention

We implement safeguards to protect your data, but no method is completely secure. We retain your data only as long as necessary to fulfil orders, meet legal obligations, or resolve disputes.

Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Restrict or object to data processing
  • Withdraw consent at any time
  • Opt out of personalised advertising
  • Request data portability

Users in the UK and EEA have additional rights under GDPR.

You may exercise your rights by contacting us or managing your cookie preferences via our banner.

International Transfers

Your data may be transferred outside your country. Where applicable, we use Standard Contractual Clauses or equivalent mechanisms to ensure lawful transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date and provide notice as required by law.

Contact

If you have any questions or wish to exercise your rights, please contact us:

Swit Swoo
Dublin, D18 N271, Ireland
Email: kelly@switswoo.online

We are the data controller for the purposes of this Privacy Policy.